Social factors affecting electoral behavior: Presidential election in Mazandaran province

The main objective of this research is the sociological study of the impact of social influences on electoral behavior in Iran's presidential election among citizens living in Mazandaran province. This research is descriptive-analytic and survey is carried out using a researcher-made questionnaire. Using Cochran's formula, 384 individuals were selected as sample size and then statistical sampling was done in a multi-stage sampling method. The theoretical framework of research based on the level of sociological theories has been categorized in three theoretical and operational levels (micro, macro, and median). Field surveys show that women and men, singles and married people differ in terms of electoral behavior, and in terms of location differences There is no difference in living in a city or village and its impact on electoral action. In terms of belonging to job groups and respondents' educational level, there is a significant difference in the type of behavior and participation rate in the elections. Age and income have a reverse and significant relationship with the behavior of the participants in the survey, and the variables of value preferences, media, Social networks, social institutions, social trust, social order, national and religious identity also show a meaningful relationship with electoral behavior.